The beauty industry is bigger than what most people expect. It’s estimated to be worth over $500 billion and is constantly growing as more products become more affordable. With this much investment in the industry, it’s no surprise that tech is playing a significant role in its advancement. These are the five tech trends dominating the beauty industry, from new ways to try products before you buy them to at-home devices that give you salon-quality results.
Online Makeover Tools
Getting a makeover doesn’t have to be a costly or time-consuming process anymore. Thanks to online makeover tools, you can now try on different hair colors, makeup looks, and more from the comfort of your own home. Many beauty retailers have started incorporating these tools onto their websites, becoming increasingly popular as people become more comfortable using them.
One of the most popular online makeover tools is L’Oreal’s Makeup Genius app. The app uses facial recognition technology to create a 3D model of your face. You can then try different makeup looks and see how they would look on you in real-time. This is a great way to experiment with new looks without committing to anything.
Online makeover tools are making it easier to market products to potential customers. Seeing how a product looks on them makes them more likely to buy it. This also helps reduce returns since people will know precisely what they’re getting, reducing the time needed to choose a product while in store.
E-commerce
E-commerce is booming, and the beauty industry is no exception. More and more people are buying their beauty products online, thanks to its convenience and selection.
One of the reasons why e-commerce is so popular is because of the ability to compare prices easily. With a few clicks, you can see which retailer offers your favorite products the best deal.
For example, you can start comparing the differences between organic and inorganic eye cream. Because of this, e-commerce is making it so much easier to buy the best puffy eye cream online. With just the click of a button, you can check the prices and the ingredients made for each. The ingredients are essential since they can affect your vision, and no one wants their eyes to be exposed to hazardous materials.
You can also find hard-to-find items online that may not be available in stores. For example, microbiome products are more likely to be found in online stores than in physical retail. E-commerce also offers a broader range of products than what’s typically available in stores. Online retailers don’t have the same space constraints as brick-and-mortar stores, so they can carry a more extensive inventory. This gives you more options, whether you’re looking for a new foundation or the perfect shade of lipstick.
3d Printer
3d printers are revolutionizing the beauty industry by allowing people to print their beauty products at home. It’s a great way to get custom-made products perfect for your needs.
One of the first companies to offer 3d-printed beauty products was Mink. They provide various products, including lipsticks, eyeshadows, and blush. You can choose from multiple colors and finishes to create a product that’s perfect for you.
However, the cost of these 3d printers can be pretty expensive. But experts that it’ll drastically reduce your skincare expenses in the future. However, it’s also worth taking note that these products might not be as perfect as ones made in a lab just yet. So, if you’re looking for perfection, you might want to wait a little longer.
Beauty Subscription Boxes
Subscription boxes have become all the rage in recent years, and the beauty industry has taken notice. These boxes are a great way to try new products without committing to anything long-term. Plus, they’re often more affordable than buying products individually.
Some popular beauty subscription boxes include Birchbox and Ipsy. For a monthly fee, you’ll receive a box filled with sample-sized beauty products tailored to your preferences. This is a great way to discover new brands and find new favorite products.
Subscription boxes are also a great marketing tool for beauty brands. They offer an opportunity to introduce customers to new products that they might not have otherwise tried.
Virtual Reality
Virtual reality is starting to make its way into the beauty industry with the help of applications like YouCam Makeup. The app lets you see how different makeup looks appear on you in real-time.
It’s a great way to experiment with new looks without committing to anything. Plus, it can help you find products that suit your specific needs. For example, if you don’t want to spend too much in-store, you can see how a product will look on you before buying it.
The beauty industry is constantly evolving, and it’s thanks to the power of technology. Now shopping for skincare and makeup is more convenient than ever, and there are more options available. So if you’re looking to update the way you shop, check out some of the latest tech trends.
