While it’s obvious that every business should be online, it’s only in vain if you don’t get any leads. This is where search engine optimisation (SEO) comes in. It helps your site rank on the search engine results pages, which increases your visibility when potential clients enter relevant queries. This way, you earn organic traffic. When coming up with an SEO strategy, here are the key components to consider.
Content
Any SEO services provider in Adelaide will tell you that content is a critical component of the optimisation process. Existing content has to be constantly updated for relevance and accuracy of details. When crafting new content, it has to offer value to the reader and establish you as an expert in the industry. When you earn the trust of your visitors, it increases your chances of ranking better.
Website Architecture
Technical SEO takes into consideration the appropriate operation of the back-end of the website. In most cases, this is over-looked. How well you set up your site will determine whether the pages are mobile-friendly and have fast load times. Signing up for a Google Search Console account will help identify if your site has any technical issue.
Your code should remain clean and simple to make it easy for Google to crawl and index your pages. The site should also be easy to navigate. According to studies, you only have three seconds to capture the attention of your visitors. If they don’t find what they are looking for within this time, they will leave the site. The loading speed should also be optimal for them to hold on a longer.
On-Page Optimisation
On-site optimisation includes perfecting what the visitors see. It starts with a thorough keyword analysis. The identified keywords are then strategically incorporated into the content. They are included in the URL structure, title and meta-description, albeit in a natural way.
It also includes taking care of navigation so that visitors have an easy time moving from one point to another and using calls to action to make them take the recommended steps.
Local Optimisation
The significance of local search keeps rising with time. To determine if your business is located near the searchers, Google considers various factors including the name of the business, address and phone number. These should be consistent across all your business profiles, listings and postings.
To increase your chances of ranking for local searches, promote local events, encourage online reviews and check-ins on social media. These will boost your online visibility and create social proof. Having a Google My Business account also goes a long way as it allows you to upload images that reflect your brand.
Link Building
High-quality links establish you as an authority in your field and show that other sites trust your content, thus resulting in higher ranking. These, however, have to be relevant and the component calls for a sustainable campaign for it to be effective.
In most cases, your niche determines your link building strategy. Creating quality content will earn you free links without much effort. To proactively get links, reach out to content creators, make use of social channels and leverage any other available opportunity for mentions.
SEO is multifaceted. It, therefore, requires a holistic approach. Being in the know on upcoming trends and the ever-changing ranking algorithms will keep you ahead of your competition.
