In the digital age, technology is constantly changing and evolving. As such, staying informed about the latest advancements in digital marketing is important. New technologies can help you optimize your marketing campaigns, grow your business, and better connect with your target audience. Here are new technologies that are transforming digital marketing right now. Table of
The proliferation of fake news has been a problem since the dawn of the internet. But in recent years, it’s become an especially pressing concern. With social media platforms serving as a megaphone for false information, misinformation is easier than ever to spread like wildfire. This incident has become prominent when the COVID-19 pandemic hit. Social
So, you have just gotten your ServiceNow license. Now, how well do you know this tool? What resources does it offer your organization? How are you planning to incorporate it into your business processes? For your ServiceNow implementation project plan, it is best that you consult a professional with a solid experience in modeling and
Every business endeavor comes with risks, failures, and disasters that should be dealt with cautiously and with great cognizance. You’re not just running a company; you take charge of your employees and clients, who are of equal importance in operating your business. However serious the damage might get, don’t let frustration get the best of
Communication is the keystone of business success and digital technologies have allowed businesses to open avenues of communication all across the globe. Anyone can be a potential new customer, and barriers like distance and accessibility are no longer the hardships they used to be. Digital technologies and innovations have been the cause of these opportunities. Social
In a recently published report, it seems like the cyber security market will rapidly grow until 2030. According to ReportLinker’s global industry analysis and growth forecast, the market, which was at US$119.9 billion last year, is expected to shoot up to $433.6 billion by 2030. This is fuelled because almost 165,000,000 confidential records were exposed
In the past, websites are flat and static sites that provide the contact information of a business. All websites have in the past is information about what the business offers and how customers can contact the office. Business owners don’t even bother updating that website. But then came search engine optimization (SEO), e-commerce, and social
When people say SEO, businesses automatically think of Google ranking. They are not misguided to think that’s what it’s all about, but they might be looking at a small part instead of the big picture. Though SEO means search engine optimization, it’s a disadvantage to the company if you disregard the human aspect when designing
As the coronavirus pandemic continues to grip the UK and the rest of the world, the odds are not yet in people’s favour. It may take a few more months before it completely disappears from the planet (hopefully). Until then, everyone has to deal with the new normal. That includes doing work from home. How can employees who
The landscape of marketing has changed exponentially thanks to the internet. Traditional advertising strategies now have to be supplemented with various other communication channels to effectively get a message across to as many people as possible. To take advantage of all the mediums available, this is where integrated marketing campaigns come in. Table of Contents
